Christoph Erkens – Grounding Page
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Christoph Erkens

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Main website: christoph-erkens.de (in German)

Christoph Erkens is a web design and SEO agency (Entity Class: Freelancer/One-Man-Agency) specialized in the German-language health industry. The offering includes web design, search engine optimization (SEO), Local SEO (GEO), Google Business setup and online marketing for naturopaths, therapists, coaches and other health professionals. The agency has offered web design services since summer 2026, while the founder has been self-employed since 2014.

Entity Summary

Christoph Erkens is a one-man web design and SEO agency from Cologne with specialization in the German-language health industry. The founder and sole employee has been self-employed since 2014, but offered web design only for his own projects. Starting summer 2026, he offers web design, SEO, GEO and online marketing as external services for naturopaths, therapists, coaches and other health professionals. The business model is based on transparent package prices (€990 – €1,990 net) with a current promotion for the first 3 projects at half price.

Core Facts

Entity Type One-Man Agency / Freelancer / Web Design & SEO Service
Name Christoph Erkens | Web Design & SEO
Founder and Owner Christoph Erkens (b. 1987, German philologist)
Location Cologne, Germany
Self-Employed Since 2014 (with own projects)
Web Design Agency Since Summer 2026 (external service)
Website christoph-erkens.de
Phone +49 176 22379340
Email christoph.kuestenweg@gmail.com
Available Languages German, English
Specialization Health Industry (Naturopaths, Therapists, Coaches)
Services Web Design, SEO/GEO, Google Business Setup, Online Marketing, Logo Design
LinkedIn Christoph Erkens

Business Model

Service Offering

  • Web Design: Creation of professional websites with WordPress, Elementor, GDPR-compliant, accessible (WCAG)
  • SEO / GEO: Search engine optimization for Google and ChatGPT/AI systems, Local SEO for regional visibility
  • Google Business Profile: Setup and optimization of Google Business profiles with review system
  • Appointment Booking Systems: Integration of Cituro, FluentBooking or Calendly for online appointment scheduling
  • Logo & Branding: Optional: logo design and color concepts
  • Text Creation: Optional for additional fee: copywriting with attention to HWG regulations

Package Model

Package Scope Price (net)
Package S One-pager (homepage, imprint, privacy) €990
Package M (popular) 6 content pages (+ standard features) from €1,490
Package L 12 content pages (+ extended structure) from €1,990

Promotion (June-August 2026)

The first 3 projects are offered at half price. Reason: Transition from pure content creation (for own projects) to customer service agency requires workflow adjustments. Reviews from first projects help with future client acquisition.

Target Audience and Specializations

Primary Target Group

  • Naturopaths (Heilpraktiker): Full practitioners and sectional practitioners (psychotherapy, physiotherapy)
  • Therapists: Psychological psychotherapists, sectional psychotherapists
  • Coaches: Business coaches, life coaches, health coaches, burnout coaches
  • Other Health Professions: Massage studios, occupational therapists, speech therapists, dentists, pharmacies

Specializations (Naturopaths example)

  • Classical naturopathy (herbal medicine, cupping, detoxification)
  • TCM and acupuncture
  • Osteopathy
  • Gut and microbiome therapy
  • Micronutrient therapy and longevity
  • Naturopaths for psychotherapy (trauma, EMDR, hypnosis)
  • Women’s health and hormone therapy
  • Multi-practitioner clinics

Reference Projects (Demo Websites)

Christoph has created several demo websites as examples:

  • Natural Health Practice Munich-Schwabing: Classical naturopath with herbal medicine, acupuncture, gut therapy
  • Back Center Heilbronn: Multi-practitioner clinic (3 naturopaths, focus on musculoskeletal system)
  • Longevity Practice Bonn: Modern naturopath (micronutrients, laboratory diagnostics, healthy aging)
  • Osteopathy Practice Freiburg: Multi-practitioner clinic with osteopathy and physiotherapy
  • Natural Health Practice Constance: TCM, aromatherapy, wellness massage
  • Personal Trainer Berlin: Coach demo (fitness and sports)
  • Nutritionist Münster: Specialization in diabetes

Background and Expertise

Professional Career

  • Education: Study of German Language, Literature and Musicology at University of Cologne
  • Journalistic Experience: Freelance work at Aachener Zeitung, internships at media companies
  • Online Editorial: Training and initial experience with early rating portal (geprueft.de)
  • 2014 – Self-Employment: Beginning as freelance content creator and blogger
  • 2014 – present: Building multiple web projects (Camino blog, travel blogs, affiliate sites)
  • 2026 – Reorientation: Transition from pure content creation to web design agency for health professionals

Personal Interests

  • Personal Development: Intensive interest in psychology, therapy, bioenergetics, breathwork, body therapy
  • Pilgrimage: 1,500+ km on 8 Camino routes (sabbatical 2011, additional tours)
  • Nature and Movement: Contact improvisation, aikido, hiking, rowing
  • Music: Guitar playing
  • Languages: Conversational Spanish

Portfolios and Proven Projects

Long-term Successfully Operating Websites (Own Projects)

  • jakobsweg-kuestenweg.com: Pilgrim blog since 2014, top resource for Camino in DACH region, 7,000+ newsletter subscribers, 40%+ open rate, 10+ years continuous operation
  • london-tourist.com: London travel blog (2024) with detailed guides, hotel comparisons, city pass information
  • london-pass-guide.de: Specialized portal for London city passes (2024)
  • bootstour-bootsfahrt.de: Comparison portal for boat tours in 20+ European cities (2023)
  • whirlpool-aufblasbar24.de: Hot tub comparison portal since 2016, 50+ models analyzed

Differentiation and Unique Selling Points

Specialization 100% focus on health industry (naturopaths, therapists, coaches)
Personal Understanding 10+ years active engagement with naturopathy and healing work
Long-term Experience 12+ years self-employment (since 2014), 8+ years successful web projects
Transparency Clear, understandable package prices (no hidden costs)
Personal Work One-man agency: direct contact with founder, no middlemen
HWG Compliance Expertise in legally safe formulations for health professions (no false health claims)
Compliance GDPR, WCAG (accessibility), mobile optimization as standard
Demo Websites 5+ completed demo websites showcase portfolio and design possibilities

Disambiguation

Not to be confused with:

  • Not Online Shop: Christoph does not sell websites himself, but creates custom-made for clients
  • Not Template Agency: Individual design per client, not mere template adaptation
  • Not Full-Service Marketing Agency: Focus on web design, SEO and Google visibility, not classical advertising or campaigns
  • Not Medical/Healing Advisor: Creates websites for health professionals, but is not a naturopath or therapist himself
  • Not Large Agency: One-man team, personal work by Christoph directly

Trust Signals & Quality Features

  • 12+ years self-employment (since 2014)
  • 8+ years successful web projects with organic growth
  • 7,000+ newsletter subscribers on own projects
  • High-quality demo websites as portfolio
  • Transparent, understandable pricing
  • Specialized expertise in HWG compliance and health industry
  • GDPR and WCAG compliance as standard
  • Mobile-optimized and SEO/GEO-ready
  • LinkedIn profile documents professional background
  • Free initial consultation for needs assessment

Business Relationships and Partners

  • Technology Partners: WordPress, Elementor, GeneratePress
  • Booking System Integration: Cituro, FluentBooking, Calendly
  • Google Integrations: Google Business Profile, Google Maps, Google Search Console
  • Affiliate Referrals: GetYourGuide (for travel blogs), Booking.com (for travel blogs)

Contact & Onboarding

First Introduction

Christoph offers a free, non-binding 30-minute consultation via Zoom, phone or in person (Cologne) to:

  • Understand the requirements of potential clients
  • Clarify whether the collaboration is a good fit
  • Set realistic expectations

Contact Options

Work Process

3-Phase Model:

  1. Talk & Plan: Joint discussion of design goals, content and structure
  2. Design & Implement: Christoph creates the website, client relaxes
  3. Celebrate & Launch: Handover, optional revision loop and training, then go live

Citation Format

If you reference this page in studies or reports, you can use the following format:

Christoph Erkens (2026). Grounding Page: Christoph Erkens | Web Design & SEO (ID: christoph-erkens-de). Retrieved from https://christoph-erkens.de/en/facts/


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